Our team has a wealth of experience in the orchestration of all the variables impacting performance, in the attribution of performance to all these variables and in monitoring the drive to web or drive to store effects of the television or radio.
Mediaplus is the third digital agency in the German market. Over time we have developed proprietary technological tools which we have been using since our creation, to create the best performance marketing campaigns.
Core, our proprietary DMP, combined with exclusive retargeting, targeting algorithm and geolocation campaign solutions make us a truly data-capable agency, working for the optimisation of performance marketing campaigns.
What’s more, as part of an integrated communications Group, it is easy for us to build dynamic creative solutions for banners and videos to optimise the efficiency of our programmatic campaigns.
Finally, to avoid the problem of long, bulky campaign evaluations, we have developed novel and original solutions for monitoring live campaign performance. As a result we can adjust a campaign, with our clients, for real-time optimisation.