Courbevoie, Wednesday 2 May 2018
Edelweiss white beer (Heineken Group) is constantly innovating, and has launched the first alcohol-free white beer with some delicious flavours including frosted lemon. This new offering expands the existing range of four flavours including the two most recent, “Framboises, touche de violette” (raspberry with a touch of violet) and “Citron, fleur de sureau” (lemon and elderflower) which were launched in May 2017.
Serviceplan is behind the launch campaign for this new beer, presenting a billboard initiative that was seen throughout France until 9 May. A second wave from 1 to 13 June will run alongside a radio campaign.