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MEDIAPLUS

Econometrics 2.0

Our Group has developed substantial experience in a variety of econometric modelling in order to be able to pinpoint the contribution of each element of the mix or external variables on the generation of business results. But this type of very macroeconomic approach can have 2 bias: firstly, it presumes the explanatory variables have been taken into account exhaustively; secondly, it does not know the multitude of individual behaviours which can contribute to the same result in a buying decision process. Thanks to our partnership with Quinten which enables us to detect rules in the profession in a large mass of individual data, we can elaborate a new form of econometrics, using big data to identify explanatory variables, rather than trying to predict them.