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Not all the same!

Because all consumers with the same sociodemographic criteria do not resemble each other, and because you do not have the same consumers as your competitors, we believe that only targets with potential business are worth buying.
Mediaplus guarantees the best possible distribution of your means, always working with the definition and precise knowledge of your business target: their tastes, media consumption, modes of consumption and their position with respect to your brand in their buying decision process.

And because we think this knowledge should constantly be behind our strategy decisions, it is this segmentation which guides all our choices, purchases and methods when implementing your media plan.

That’s what we call the search for and purchase of the Most Valuable Consumer, made possible by our partnerships with Simm TGI, Mediamétrie and consumer panels such as Nielsen or GFK.