In July 2016, Urgo (Laboratoires Urgo), continues its advertising saga with three new episodes.
The “cook”, “mermaid” and “bride” films support an exclusive innovation known as “SOS Coupures” (emergency cut care), as well as “Urgo Verrues” (Urgo verrucas) and “Filmogel Boutons” (gel-film for spots) products. In the form of 2D animation, these films are part of the communication initiative by the brand that was launched in 2013 by Serviceplan. They consist of comic short sketches based on a mechanical problem/solution that opens the way every time for expert advice from Professor Urgo.
These films draw on the brand’s signature: “Tous vos maux méritent Urgo” (all your cuts and scrapes deserve Urgo).