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Pick Up

The idea

In September 2016, the famous chocolate snack Pick Up! launched a television and web campaign with two unusual and amusing commercials, created by Serviceplan.

The campaign is the subject of a major TV media plan broadcasting the 15-second slot “bottom up” media plan for four full weeks based on a high share of purchase during peak time programs. At the same time, a 20-second version of the slot, and a second one, the 20-second “book”, are broadcast online on replay TV channels, as well as on allociné and on YouTube.

Info

Client
Pick Up

Branch
Mass consumption food products

Category
Campaign

Contact

Benjamin Chevrier

Benjamin Chevrier
Directeur Conseil

+33 1 47 58 93 69

E-Mail: b.chevrier(at)serviceplan.fr