In September 2016, the famous chocolate snack Pick Up! launched a television and web campaign with two unusual and amusing commercials, created by Serviceplan.
The campaign is the subject of a major TV media plan broadcasting the 15-second slot “bottom up” media plan for four full weeks based on a high share of purchase during peak time programs. At the same time, a 20-second version of the slot, and a second one, the 20-second “book”, are broadcast online on replay TV channels, as well as on allociné and on YouTube.
Mass consumption food products