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JUVAMINE

The idea

The intention here was to start with the brand and base the approach on Juvamine’s inherent advertising style: an uninhibited, resolutely positive approach to communication and a historic signature.

All the ingredients for the brand’s success have come together in this new film, “Le meilleur des plantes” (the best from plants), in which we find the brand’s characteristic vitality, strength and joie de vivre, but also its historic signature: “Si Juvabien, c’est Juvamine”, which is a play on words based on the French translation of “If you feel great, it’s Juvamine”, using Juvabien rather than tu vas bien.

 

 

In this upbeat film, all the beauty of nature mingles together in a graphic and dreamlike universe, in which plants and beauty become one.

Through a resolutely positive and health-focused tone, the creative angle really makes the brand stand out, crafting a unique character for it in a overcrowded segment on a reasonable media budget.

Info

Client
URGO

Branch
Health

Category
Campaign

Contact

Benjamin Chevrier

Benjamin Chevrier
Directeur Conseil

+33 1 47 58 93 69

E-Mail: b.chevrier(at)serviceplan.fr