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FISCHER

THE IDEA

How can Fischer beer promote its regional roots while updating its slightly dated image? By capitalising on the brand's main asset, the mechanical stopper inserted by hand. Turning this functional benefit into a mark of audacity, through a new take on traditional French expressions and a fresh look at Alsace and its clichés.

A press, poster and point of sale campaign, available across all brand variants.

Info

Client
Heineken

Branch
Alcoholic beverages

Category
Campaign

Your contact

Stephane Perrot

Stephane Perrot
Directeur General Adjoint

+33 1 47 58 93 72

E-Mail: s.perrot(at)serviceplan.fr