At the end of 2016, when needs were particularly high, the Etablissement Français du Sang (French blood donating organisation) called on the French population to come out and give their blood on a massive scale. In order to stimulate and support the immediate needs for donated blood products – especially at this time of the year – the organisation spoke out as part of a public campaign which positions the EFS and its 10,000 employees at the heart of the sharing economy by inviting donors to experience sharing in a new way, as a unique action, full of meaning.
Because we now share more of our lives on social networks and collaborative sites, giving blood can now be part of that sharing. And that’s the strong signature of the campaign being launched by the Etablissement français du sang at the end of the year.
Etablissement Français du Sang
Stephane De Turckheim
+33 1 47 58 12 58