To ensure the quick emergence of the new property platform Cherchemonnid.com, Serviceplan decided to go for a high-impact super-production style: the sword-and-sandal epic. Presented from a new angle to encompass the commercial message, an excerpt from the film The Revenge of Spartacus is used to represent a dream envisaged by Corinne and Jean-Luc, a young couple looking for an apartment with a balcony and a fireplace.
This intentionally disruptive tone in relation to the market brings an innovative edge that beautifully reflects the reverse search system specific to Cherchemonnid.com.
For the voice of Spartacus in this film genre, the agency called upon a known voice-over actor, Alain Dorval, who provides the French voice for Sylvester Stallone.
This first operation clearly marks the beginning of a saga.
Mediaplus, the media agency for the Serviceplan group, designed a TV and digital media plan focused on ROI, to ensure the visibility of the brand on TV in a 100% affinity context on M6, on the theme of property, and on the TNT channels of the M6 group. The drive-to-web effect of the TV campaign will be controlled with Realytics, the tool chosen by Mediaplus for its DRTV (Direct Response TV).