In 2017, Bonne Maman returned to television with a new film tailored to the launch of its “Confiture Fruits Intenses Framboises” gourmet raspberry jam.
The 30-second film unveils the brand’s new communication, which is based on the central idea that “Bonne Maman brings out the child in you”.
In this new context of aspirational creation, which conjures up a world similar to that of fragrance, a young woman is enjoying the taste of the new “Confiture Fruits Intenses Framboises”, which is less sweet and with a more intense fruit content. With each spoonful, she becomes smaller and more playful, like a child.
This new film was broadcast on television for three weeks and was also screened in cinemas – a first for Bonne Maman – based on a media plan developed by Mediaplus.
Mass consumption food products