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Biogaran launches the Medi'rappel app

The idea

Biogaran, a pioneering French generic pharmaceutical laboratory, has launched Médi’Rappel®, a free application that helps patients to stay on course with their medical treatment. This proposal is a new proof of the laboratory’s daily commitment to patients, and a concrete illustration of its signature “Chaque jour, agir pour la santé “ (Take action for health every day).

Serviceplan has created the TV movie “Tifo” (20 sec) which aims to encourage as many people as possible to download the MédiRappel® application. The spot will begin broadcast on Monday 25 April and will come alongside a large-scale event plan in pharmacies and medical practices (covering, POS, leaflets, posters, etc.), as well as on the web.

The campaign’s slogan underlines the main purpose of Médi’Rappel®: “Un médicament ça s'oublie facilement. Avec Médi'Rappel®, on s'en rappelle.” (Medicine is easily forgotten. With Médi’Rappel®, now you remember).

Info

Client
Biogaran

Branch
Health

Category
Campaign

Contact

Benjamin Chevrier

Benjamin Chevrier
Directeur Conseil

+33 1 47 58 93 69

E-Mail: b.chevrier(at)serviceplan.fr