Biogaran, a pioneering French generic pharmaceutical laboratory, has launched Médi’Rappel®, a free application that helps patients to stay on course with their medical treatment. This proposal is a new proof of the laboratory’s daily commitment to patients, and a concrete illustration of its signature “Chaque jour, agir pour la santé “ (Take action for health every day).
Serviceplan has created the TV movie “Tifo” (20 sec) which aims to encourage as many people as possible to download the MédiRappel® application. The spot will begin broadcast on Monday 25 April and will come alongside a large-scale event plan in pharmacies and medical practices (covering, POS, leaflets, posters, etc.), as well as on the web.
The campaign’s slogan underlines the main purpose of Médi’Rappel®: “Un médicament ça s'oublie facilement. Avec Médi'Rappel®, on s'en rappelle.” (Medicine is easily forgotten. With Médi’Rappel®, now you remember).