Our solutions for analysis and performance measurement are inspired by our resolutely customer-centric approach.
We analyse the most important contact points in the buying decision process.
For products which generally involve a longer decision process, contact points work in different ways. The pertinence of individual contact points changes significantly as the consumer progresses towards a decision. Our Touchpoint Optimizer and BrandCube tools provide answers to questions such as:
With this integrated and complex planning approach we are able to determine the right budget and put in place a balanced budget distribution.
We then monitor the effectiveness of our campaigns on your useful targets. Thanks to the systematic use of a Brand Tracker, the analysis of each contact point's contribution, as well as the analysis of sales results with you.